Every spring, Floriade transforms Canberra into a city bursting with colour, creativity, and community spirit — and we love being part of it.
This year, SpyInCanberra helped spread the word with a coordinated poster and pamphlet distribution campaign across the city. From cafés in Braddon to bookshops in Kingston, we made sure locals and visitors alike knew that Floriade was back in full bloom.
Promoting One of Canberra’s Favourite Events
Floriade isn’t just Australia’s biggest celebration of flowers — it’s a major drawcard for tourism, local business, and the arts. Each year, the festival attracts thousands of visitors to Commonwealth Park and beyond, creating a ripple effect that benefits cafés, restaurants, and retailers right across the ACT.
Our team at SpyInCanberra worked to connect that buzz with the streets. Through vibrant poster campaigns and strategic flyer placement, we helped Floriade’s marketing team reach people where they live, work, and socialise.
A Hands-On Local Approach
Our poster distribution network includes hundreds of high-traffic venues — cafés, shops, gyms, campuses, and community spaces that love supporting local events. For Floriade, we targeted key zones around Civic, Manuka, Kingston, Braddon, Dickson, and the Inner South to ensure maximum visibility throughout the festival season.
We also printed and distributed pamphlets and mini event guides, giving both locals and visitors quick access to festival highlights, garden displays, and performance schedules.
Supporting Canberra’s Growing Creative Scene
For more than 20 years, SpyInCanberra has been part of the city’s evolving creative and cultural landscape — helping promote events that bring people together and make Canberra shine.
Floriade is a perfect example of what we love most: beautiful design, strong local engagement, and a city buzzing with life.
If you’re planning a festival, tour, or community event, talk to us about creating your own local poster or print campaign. We’ll help you get noticed — in full colour.
👉 Contact SpyInCanberra today to discuss your next event promotion.